FEATURES

Online Marketing Presence

Increase territory visibility and make it easier for advisors to connect with you.

ADVISOR ENGAGEMENT, EVOLVED.

The key to strengthening advisor relationships in today's marketplace is to offer the best experience possible. Advisors today are ready to adopt new technology – but only with brands that give them an enhanced experience. This means anticipating their interests and streamlining their journey, so the information they seek is right at their fingertips. It also requires promoting a consistent brand identity across channels – and reacting quickly as you find out what works.

Fugent helps you tailor content for multiple audiences and promote across channels. Every asset and subsequent click is tracked to feed your analytics. And it’s all done in a compliant manner with a team you can trust – the leader in financial services marketing for over 14 years.

STAY RELEVANT WITH OMNI-CHANNEL PUBLISHING TOOLS.

Our suite of email, social media, and website publishing capabilities allows you to promote events and distribute sales materials from a single intelligent dashboard. Increase your opportunities for personalization, engagement, and cross-promotion, and react instantly with Fugent’s flexible platform.
  • INCREASE SPEED-TO-MARKET AND CROSS-SELL OPPORTUNITIES BY PUBLISHING TO HUNDREDS OF MICROSITES AT ONCE
  • TWEAK CAMPAIGNS IN REAL TIME
  • CONTINUALLY REFRESH MICROSITE CONTENT
  • REACT TO REGIONAL OR CHANNEL DIFFERENCES
  • ALLOW TEAM MEMBERS TO PERSONALIZE THEIR PAGES WITHIN A COMPLIANT FRAMEWORK
  • DESIGNATE AREAS WITHIN YOUR MICROSITES AND EMAIL TEMPLATES THAT CAN BE POPULATED WITH APPROVED CONTENT
  • ALLOW WHOLESALERS TO PUBLISH EVENT CALENDARS AND MORE TO THEIR WEBSITES, AND UPLOAD COMPLIANCE-APPROVED DOCUMENTS
  • DESIGNATE WHO CAN PUBLISH CONTENT, PLUS WHAT AND WHERE IT CAN BE PUBLISHED (SOCIAL MEDIA, WEBSITES, EMAIL TEMPLATES, LANDING PAGES, ETC.)

A TARGETED EXPERIENCE WITH MEASURABLE VALUE.

With Fugent, it’s simple to create – and refresh – a dynamic digital experience. Our features help you support an array of marketing initiatives, from new product rollouts to training portals, and capture every click along the advisor journey.

TARGETED MICROSITES
Wholesaling teams need more than a "calling card" site to establish their online presence. Make it easy for advisors to connect with you by providing the information that they seek. Our customizable websites encourage interaction and repeat visits.
CONTENT MARKETING
Separate your brand as a thought leader. Highlight specialists, events, and proprietary content like videos and white papers.
CAPTURE AND SEGMENT
Add interactive engagement tools such as survey links, request forms, file downloads and meeting registration that allow you to segment advisors by interest and other data.
LANDING PAGES
Promote your marketing campaigns online without extra fuss or cost using customizable landing page templates. Tailor your calls-to-action, capture advisor interest, and measure campaign performance.
DISPLAY ADS & RE-TARGETING
Rotating ad widgets allow you to cross-promote products and events. And optional re-targeting campaigns can extend the life of your promotions and keep your brand in front of advisors.

GAIN BRAND CONTROL AND CONSISTENCY.

Marketers should have the power to design the ideal experience across all channels. With Fugent, you can rest assured knowing your digital assets are brand consistent. And you can tailor these assets to support individual campaigns, giving advisors the best experience possible.
  • CREATE A VARIETY OF TEMPLATES FOR EMAIL FUNCTIONS INCLUDING INVITATIONS, REMINDERS, FOLLOW-UPS, FILE DISTRIBUTION, SURVEY EMAILS, AND MORE
  • MEETING TITLES AND DESCRIPTIONS CAN BE TEMPLATED
  • FILE TITLES AND DESCRIPTIONS THAT DISPLAY ON WEBSITES, SOCIAL MEDIA, AND EMAIL CAN BE CONTROLLED AT AN ADMIN LEVEL
  • SURVEYS CAN BE CONTROLLED AT AN ADMIN LEVEL
  • MEETING PROVIDERS CAN BE VETTED BY FUGENT BASED ON YOUR UNIQUE BUSINESS NEEDS AND COMPLIANCE REQUIREMENTS
  • SOCIAL MEDIA INTEGRATION CAN BE CONFIGURED TO ONLY PERMIT THE USE OF CERTAIN SOCIAL NETWORKS

SEEING IS BELIEVING.

Join the thousands of financial service wholesalers who discover new and effective ways to use Fugent every day. A brief demonstration (at your convenience) is the best way to see what’s possible.

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